The design of the shop is split into two different themes, with a more modern, simplistic side and a industrial, rugged side. This reflects DKNY Jeans’ dual image of being for the youth, thus the more rugged look, while the modern side reflect DKNY’s fashion-house aesthetic.
The usage of white metal shelves and racks help to bring across both the industrial look, while keeping it clean at the same time. The style of the metal shelves are similar to the garage steel shelves, reflecting the whole rugged image.
The dark base on the modern side of the shop contrast with the white shelves and tables, which helps draw attention to the products, while still coming off simplistic and classy.